beauty for all ages

Johnson & Johnson Family of Consumer Companies

“This plan will truly make a difference in how we land the year and it will also help us drive great market share in January. Great long term planning and execution by the entire team.” - Vice President, Beauty Sales Strategy, J&J Family of Consumer Companies

National Beauty for All Ages FSI Beauty for All Ages - Rite Aid ad Beauty for All Ages brand specific emails and site touts Beauty for All Ages display wobblers Beauty for All Ages TV Tags
expertise used
promotional planning
marketing strategy
FSIs
POP/POS design
creative
email marketing
retailer campaigns

CAMPAIGN OBJECTIVES

  1. Leverage the combined strength of multiple beauty brands
  2. Reinforce the quality of the brands and their added value to consumers
  3. Increase consumer conversion, share of wallet, and market basket with 360-degree marketing

RESULTS

For the first time ever, this campaign presented nine J&J beauty brands under one campaign umbrella. The power of a unified campaign enabled the brands to reach over 122 MM consumers within a few weeks across various media and retail environments. The program gave the brands a significant early-year sales and revenue boost and was so successful it became an annual campaign.