Product launch, POS design
“The IMC team did a great job from developing a concept to delivering a final product that is unique, informative, and appealing. This will definitely help us successfully launch our new platforms in the marketplace and speak to our consumer.” - Mallika Shinkle, Associate Manager, Customer Development
- Launch a new cosmetic item
- Build customer awareness and drive sales
- Maximize reach within network retailers
A counter card and brochure with coupon gave sales associates a powerful tool to introduce consumers to new Neutrogena cosmetics products. As a result, consumers in over 6,000 stores were compelled to try something new. With a program reach of more than 1MM consumers, that's a beautiful outcome in more ways than one.