pittcon 2012 total engagement campaign

Thermo Fisher Scientific

“I want to maximize my on-site show investment by taking an event to our online community and leveraging digital and social technology” - Keith Bisogno, VP Marketing

Pittcon Digital Campaign - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing Pittcon Digital Campaign - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing Pittcon Digital Campaign - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing Pittcon Digital Campaign - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing Pittcon Digital Campaign - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing
expertise used
marketing strategy
lead management
eloqua services
data analysis
copywriting
backend development
website design
social media
video editing

CAMPAIGN OBJECTIVES

  1. Mine the corporate data and enrich customer profiles
  2. Increase the number of qualified leads
  3. Extend the post show experience
  4. Leverage the at show experts by using video

RESULTS

Thermo Fisher Scientific had a vision - bring a major tradeshow experience to the online community and make their investment last longer than the trip home. IMC used a very simple conversational tone, aligned with the client's other agencies to deliver more leads, increase engagement and create momentum to last throughout the year of corporate events.