End to End Digital Ad Tracking

Standard & Poor's

“I need to know if the investment in my online media buy delivers value and I want to run these reports myself” - Ken Connors, Director, Wealth Management Marketing

Standard & Poors - End to End Digital Ad Tracking - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing Standard & Poors - End to End Digital Ad Tracking - Email Marketing, marketing strategy, lead management, eloqua services, data analysis, copywriting, backend development, website design, social media, video editing, tradeshow marketing
expertise used
business process
analytics, KPI
eloqua services
lead management
Salesforce.com
corporate training

CAMPAIGN OBJECTIVES

  1. Track digital advertisement all the way through closed opportunity
  2. Make digital ad placement decisions based on revenue generated.
  3. Deliver a step-by-step process document
  4. Teach me how to do it myself

RESULTS

The client intuitively knew they were paying too much for digital advertising, but before this project was complete their analytics told a completely different story. Total impressions were off the charts high. The client needed to know how many of those impressions turned into an opportunity and how many closed from each source. The process confirmed the clients suspicion and revealed that very few impressions converted, but going forward could rely on the sources with the highest conversion.