Bob Zick - President

@ IMC:
Bob became the Managing Partner of IMC in 1988 and has since led the agency. Throughout his career, Bob has been highly involved with major clients such as Johnson & Johnson, Néstlé, Philips Lighting, Pepsico and the Robert Mondavi Winery.

Considered an expert in developing account specific programs and annual plans for manufacturers seeking strong retailer relationships, Bob has led multiple merchandising initiatives at Wal-Mart and he regularly attends customer marketing planning sessions for clients with their top retail partners.

Previous Experience:
Bob came to IMC with an extensive packaged goods and marketing communication industry background. During an eight year career with Lipton, Bob held a variety of positions in sales, sales promotion, and brand management. While there, Bob was the recipient of the Presidents Award for Marketing Excellence.

Following his work at Lipton, Bob was Vice President of Marketing & Sales for a leading manufacturer of merchandising and point-of-sales systems.

Bob holds an MBA in Marketing Management from St. John's University.

He has a wife and three children and claims to be a low handicap golfer.

Find him online at www.linkedin.com/in/bobzickimc

Steven Aronson - Managing Partner

@ IMC:
Steve is a principal of IMC with general manager and several key account responsibilities. He joined IMC in 1997 and expanded the agency’s services into strategic planning, interactive marketing and consumer promotions.

Previous Experience:
Prior to IMC, Steve was a Managing Director at NCI Advertising in New York City, the #1 medical agency in the United States, where he managed leading pharmaceutical clients in direct-to-patient acquisition and retention campaigns. He began his career with Procter & Gamble and Johnson & Johnson with a combined seven years in brand management. Steve holds an MBA from the Wharton School and a BA from Brown University.

He has a wife and three children, is a weekend warrior in both basketball and softball and is a fan of all the Boston sports teams (especially when they are winning).

Find him online at www.linkedin.com/in/stevearonsonimc