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When you build something awesome, you want to show it to the world—unless, of course, the work is proprietary. Here’s a glimpse at some work we can share.
building a splashier business
Engaging consumers in social media to explore the joys of pool ownership and renovations was needed more than ever given Covid-19 restrictions. Consumers had a chance to win dozens of prizes while we generate and nurture leads to fulfill the promise that life is better with a pool!
This campaign produced a huge splash with over 5000 leads and 30% of all who played the game. The CPL was an astounding $1.33 which is a 90% reduction from prior best performing campaigns.
This campaign produced a huge splash with over 5000 leads and 30% of all who played the game. The CPL was an astounding $1.33 which is a 90% reduction from prior best performing campaigns.
growing an even more successful business
Garden of Life, the leading vitamin in natural markets, was ready to join the club, expanding their reach to Costco and other retailers. We dug into our vast knowledge of retail channels to create packaging and instore displays that got the brand off to a healthy start.
The brand’s new business in Food, Drug and Mass markets is sure to be bountiful.
The brand’s new business in Food, Drug and Mass markets is sure to be bountiful.
extending the flu season–and the buying season
Typically, retailers start phasing out promotional efforts and point-of-sale materials for the cold and flu season in mid- to late-February. IMC set out to change that by creating a shopper marketing program with strong online and on-air support from The Weather Channel. Consumers were invited to guess the temperature in Hallsville, Missouri as reported on the Weather Channel on 3 dates (that’s 3 chances to win!). The last date was March 15, ensuring displays featuring the promotion stayed up in stores well beyond the usual season.
The result, according to IRI, was over $1MM in incremental cold hard sales.
The result, according to IRI, was over $1MM in incremental cold hard sales.
creating smiles at work
A global CPG company wanted to recognize brilliant creative while motivating their marketing teams. We constructed a sustainable award program platform that’s been a shining inspiration for over 7 years. Division and global category winners are recognized and celebrated at a live, glittering award ceremony in New York City.
The program has become a signature event with participation of the CEO and the senior leadership team.
The program has become a signature event with participation of the CEO and the senior leadership team.
creating a conscious design choice
Readying to launch 22 eco-friendly SKUs into the marketplace, Earth’s Natural Alternative turned to IMC to develop a brand that was memorable, desirable and shopable. The packaging exceeded the client’s expectations, just as the product itself outperforms the national leading brands.
going Google at Colgate
Colgate made a bold decision to transform how its employees work and collaborate to drive productivity. Introducing Google G-suite, Google’s apps for the workplace. IMC enabled the global rollout to 26,000 with training, self-help tools, communities of support and communications. We answered the search for an Agency that would ensure the business carried on without disruption even though every corner office and hourly employee needed to change ingrained work behaviors.
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