It has long been written that we must find ways to connect emotionally and not just rationally for brands to succeed. “Connect with the...

A team is a group of people who work together toward a common goal… but what happens when that group is not physically together? COVID-19...

Typography is an important tool in any designer’s toolbox, but it is helpful for all marketers to have a basic understanding. Here is a...

This is the start of a new series called "Hello From..." where we will be introducing you to the IMC team members - some that you know...

Display advertising plays an integral role in the shopper journey to build brand awareness, drive traffic to websites or foot traffic to...

Throughout March, we featured quotes from our staff and partners about what Women's History Month means to them. We had some great...

Print advertising is very much alive — it’s a viable, unique way to reach your target audience. When executed, you want your thoughtfully...

While Black history transcends a month, we’re excited to officially celebrate the contributions of Black professionals in the marketing...

Nearly 80% of consumers turn to online channels even before entering a brick-and-mortar store, meaning that a shopper’s first impression...

The global pandemic has upended the way we shop online and in stores in many ways, forever. Consumers’ needs, wants and shopping...

...our amazing team, our clients and.... OUR PETS! Our furry friends have rescued us in many ways – from house ridden boredom to pandemic...

Fonts give text flair, identity and evoke emotion. They’ve impacted everything from political campaigns to widely used logo designs, and...

An influencer is many things, but at the core, he or she is someone who has credibility in a niche or industry. In the past, influencers...

Ever wonder why some packages seem to jump off the shelf and into your cart? Ever wonder why some products are hard to find even when you...

“I’d be the first to admit I can put the “pro” in procrastination, but it feels good to get organized at this time of year and know...

File types got you confused? For files that typically contain images or graphics, there are two main players: JPG and PNG. Here’s a...

With the presidential election less than two months away amid a pandemic, we’re facing some unique challenges: the threat of a poll...

Part of a brand’s communication strategy informs what core messages will engage a desired audience. A content strategy takes this core...