what we think | Imc Nj

Jan 15

Digital shelf marketing

Nearly 80% of consumers turn to online channels even before entering a brick-and-mortar store, meaning that a shopper’s first impression ...

Jan 7

2021 marketing trends

The global pandemic has upended the way we shop online and in stores in many ways, forever. Consumers’ needs, wants and shopping behavior...

Dec 21, 2020

As 2020 comes to a close, we reflect on the many things we are grateful for...

...our amazing team, our clients and.... OUR PETS! Our furry friends have rescued us in many ways – from house ridden boredom to pandemic...

Dec 10, 2020

A retrospective on the last 20 years in fonts

Fonts give text flair, identity and evoke emotion. They’ve impacted everything from political campaigns to widely used logo designs, and ...

Nov 20, 2020

Social influencers - what’s the hype about?

An influencer is many things, but at the core, he or she is someone who has credibility in a niche or industry. In the past, influencers w...

Oct 30, 2020

6 rules of great packaging

Ever wonder why some packages seem to jump off the shelf and into your cart? Ever wonder why some products are hard to find even when you...

Oct 1, 2020

Tips for a fall cleanup of your digital life

“I’d be the first to admit I can put the “pro” in procrastination, but it feels good to get organized at this time of year and know whe...

Sep 24, 2020

Designer hacks for the everyday user

File types got you confused? For files that typically contain images or graphics, there are two main players: JPG and PNG. Here’s a qui...

Sep 17, 2020

Should brands help boost voter turnout in the upcoming election?

With the presidential election less than two months away amid a pandemic, we’re facing some unique challenges: the threat of a poll wor...

Sep 11, 2020

Engage your audience with video

Part of a brand’s communication strategy informs what core messages will engage a desired audience. A content strategy takes this core ...

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