IMC Takes Action
Can you believe 2021 is starting to wrap up? Yeah, we can't either... And with a long year under out belts, we were in need of some TLC....
- Aug 13, 2021
Meet the team!
Continuing our "Hello From..." series! It's where we introduce IMC team members - some that you know pretty well and some that work...
- Jul 8, 2021
Look inside the human condition to unlock persuasive communications
It has long been written that we must find ways to connect emotionally and not just rationally for brands to succeed. “Connect with the...
- Jun 8, 2021
Are you working remotely or hybrid? Stay connected with these tips!
A team is a group of people who work together toward a common goal… but what happens when that group is not physically together? COVID-19...
- May 20, 2021
Fonts? Typefaces? There's a difference?
Typography is an important tool in any designer’s toolbox, but it is helpful for all marketers to have a basic understanding. Here is a...
- May 7, 2021
Meet the team!
This is the start of a new series called "Hello From..." where we will be introducing you to the IMC team members - some that you know...
- Apr 15, 2021
Back to basics - The less is more approach for effective display ad design
Display advertising plays an integral role in the shopper journey to build brand awareness, drive traffic to websites or foot traffic to...
- Apr 7, 2021
In case you missed us on LinkedIn last month...
Throughout March, we featured quotes from our staff and partners about what Women's History Month means to them. We had some great...
- Feb 25, 2021
So you want to make your print piece stand out? Choose the perfect paper.
Print advertising is very much alive — it’s a viable, unique way to reach your target audience. When executed, you want your thoughtfully...
- Feb 16, 2021
Black marketers blazing a trail
While Black history transcends a month, we’re excited to officially celebrate the contributions of Black professionals in the marketing...
- Jan 15, 2021
Digital shelf marketing
Nearly 80% of consumers turn to online channels even before entering a brick-and-mortar store, meaning that a shopper’s first impression...
- Jan 7, 2021
2021 marketing trends
The global pandemic has upended the way we shop online and in stores in many ways, forever. Consumers’ needs, wants and shopping...
- Dec 21, 2020
As 2020 comes to a close, we reflect on the many things we are grateful for...
...our amazing team, our clients and.... OUR PETS! Our furry friends have rescued us in many ways – from house ridden boredom to pandemic...
- Dec 10, 2020
A retrospective on the last 20 years in fonts
Fonts give text flair, identity and evoke emotion. They’ve impacted everything from political campaigns to widely used logo designs, and...
- Nov 20, 2020
Social influencers - what’s the hype about?
An influencer is many things, but at the core, he or she is someone who has credibility in a niche or industry. In the past, influencers...
- Oct 30, 2020
6 rules of great packaging
Ever wonder why some packages seem to jump off the shelf and into your cart? Ever wonder why some products are hard to find even when you...
- Oct 1, 2020
Tips for a fall cleanup of your digital life
“I’d be the first to admit I can put the “pro” in procrastination, but it feels good to get organized at this time of year and know...
- Sep 24, 2020
Designer hacks for the everyday user
File types got you confused? For files that typically contain images or graphics, there are two main players: JPG and PNG. Here’s a...
- Sep 17, 2020
Should brands help boost voter turnout in the upcoming election?
With the presidential election less than two months away amid a pandemic, we’re facing some unique challenges: the threat of a poll...
- Sep 10, 2020
Engage your audience with video
Part of a brand’s communication strategy informs what core messages will engage a desired audience. A content strategy takes this core...