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    Meet the team!
    • May 7

    Meet the team!

    This is the start of a new series called "Hello From..." where we will be introducing you to the IMC team members - some that you know...
    Back to basics - The less is more approach for effective display ad design
    • Apr 15

    Back to basics - The less is more approach for effective display ad design

    Display advertising plays an integral role in the shopper journey to build brand awareness, drive traffic to websites or foot traffic to...
    In case you missed us on LinkedIn last month...
    • Apr 7

    In case you missed us on LinkedIn last month...

    Throughout March, we featured quotes from our staff and partners about what Women's History Month means to them. We had some great...
    So you want to make your print piece stand out? Choose the perfect paper.
    • Feb 25

    So you want to make your print piece stand out? Choose the perfect paper.

    Print advertising is very much alive — it’s a viable, unique way to reach your target audience. When executed, you want your thoughtfully...
    Black marketers blazing a trail
    • Feb 16

    Black marketers blazing a trail

    While Black history transcends a month, we’re excited to officially celebrate the contributions of Black professionals in the marketing...
    Digital shelf marketing
    • Jan 15

    Digital shelf marketing

    Nearly 80% of consumers turn to online channels even before entering a brick-and-mortar store, meaning that a shopper’s first impression...
    2021 marketing trends
    • Jan 7

    2021 marketing trends

    The global pandemic has upended the way we shop online and in stores in many ways, forever. Consumers’ needs, wants and shopping...
    As 2020 comes to a close, we reflect on the many things we are grateful for...
    • Dec 21, 2020

    As 2020 comes to a close, we reflect on the many things we are grateful for...

    ...our amazing team, our clients and.... OUR PETS! Our furry friends have rescued us in many ways – from house ridden boredom to pandemic...
    A retrospective on the last 20 years in fonts
    • Dec 10, 2020

    A retrospective on the last 20 years in fonts

    Fonts give text flair, identity and evoke emotion. They’ve impacted everything from political campaigns to widely used logo designs, and...
    Social influencers - what’s the hype about?
    • Nov 20, 2020

    Social influencers - what’s the hype about?

    An influencer is many things, but at the core, he or she is someone who has credibility in a niche or industry. In the past, influencers...
    6 rules of great packaging
    • Oct 30, 2020

    6 rules of great packaging

    Ever wonder why some packages seem to jump off the shelf and into your cart? Ever wonder why some products are hard to find even when you...
    Tips for a fall cleanup of your digital life
    • Oct 1, 2020

    Tips for a fall cleanup of your digital life

    “I’d be the first to admit I can put the “pro” in procrastination, but it feels good to get organized at this time of year and know...
    Designer hacks for the everyday user
    • Sep 24, 2020

    Designer hacks for the everyday user

    File types got you confused? For files that typically contain images or graphics, there are two main players: JPG and PNG. Here’s a...
    Should brands help boost voter turnout in the upcoming election?
    • Sep 17, 2020

    Should brands help boost voter turnout in the upcoming election?

    With the presidential election less than two months away amid a pandemic, we’re facing some unique challenges: the threat of a poll...
    Engage your audience with video
    • Sep 11, 2020

    Engage your audience with video

    Part of a brand’s communication strategy informs what core messages will engage a desired audience. A content strategy takes this core...
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