Part of a brand’s communication strategy informs what core messages will engage a desired audience. A content strategy takes this core content and determines how best to express it across a variety of formats and channels. And given consumers’ increasing preference for authentic video to engage with, learn about and deepen one’s relationship with brands, you may not be considering all of the stories you can be telling.
Here is an example of an expert interview video we created for Anthony & Sylvan Pools >
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