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Should brands help boost voter turnout in the upcoming election?

With the presidential election less than two months away amid a pandemic, we’re facing some unique challenges: the threat of a poll worker shortage and potentially low voter turnout, among others.

A few brands, including Patagonia and Old Navy, have made major public commitments to increase civic participation on Election Day. But what role should all brands play in driving get-out-to-vote efforts, if any?

Here is Nicole Billingslea’s take on the topic:


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